Play of the DayPosted: September 20, 2012
This little number is very likely my new culinary sound track. It is also the play of the day.
I am a foodie (this is true) and am deeply appreciative of the so-called ‘finer-things’ in the epicurean wonderland we call Los Angeles (and, indeed, the global culinary landscape). I am also, however, ever-more appreciative in these troubled times of deliciousness on the cheap. Hence my adoration of all things “flamin’ hot.”
Think of it this way: Flamin’ Hot Cheetos Brand Cheese Puffs* are a highly efficient food: very high fat and calorie content paired with potent, technologically advanced flavor chemicals. And so very inexpensive. Economy got you down? Spice up your life with the neon red-orange, space-age goodness of some flamin’ puffs!
*Look: I’ve gotten into this argument time and time again. Crunchy doesn’t do for you what puffy does. The puffs can be slowly dissolved in the mouth, searing their spicy brand into your already battered and weary taste buds. The crunchy version are a quick-bite solution to a slow and complex hunger-meets-capitalism-meets-culture problem. Puffs say “America: Oh yeahhhhh!” in an inviting, universally hopeful kind of way. Crunchy Cheetos just scream and point, convincing no one and alienating all but those who have already uncritically bowed to their apparent dominance.